Social media is no longer just a tool for sharing updates—it’s a powerful platform for shaping narratives, engaging stakeholders, and advancing policy goals. This session explores how government affairs professionals can build a proactive advocacy agenda that leverages digital platforms to drive conversations before they happen. Participants will learn strategies to identify key audiences, craft compelling messages, and measure impact to demonstrate ROI. With a focus on ethical and effective communication, the session provides practical tools to strengthen advocacy efforts and amplify organizational voices in an increasingly digital policy environment.