Social media is no longer just a tool for sharing updates—it’s a powerful platform for shaping narratives, engaging stakeholders, and advancing policy goals. This session explores how government affairs professionals can build a proactive advocacy agenda that leverages digital platforms to drive conversations before they happen. Participants will learn strategies to identify key audiences, craft compelling messages, and measure impact to demonstrate ROI. With a focus on ethical and effective communication, the session provides practical tools to strengthen advocacy efforts and amplify organizational voices in an increasingly digital policy environment.
Distributors may purchase multiple copies of packages to distribute to learners, and follow their progress. Bulk discounts are below.
| Quantity | Price per voucher |
|---|---|
| 1+ | $0.00 |
Credit Competency: Effective Advocacy Communication
This is a mandatory competency of the State Government Relations Professional Certificate Program.
Competency description: Clear and effective communication skills are a necessity for any state government affairs professional. Expert trainers and educators will address media training, presentation skills, writing testimony, and public speaking and crisis communication skills.
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