Successful Advocacy Campaign: The Team and Tools Necessary - Credit: Mounting a Multi-State Advocacy Campaign

Successfully and proactively passing legislation does not happen on a whim, nor does defeating unwanted legislation. It takes a coordinated and well planned effort to launch a successful legislative advocacy campaigning, involving the identification and rallying of supporters, collaborating with a sponsoring legislator, lobbying, and media interactions. How do you know when to engage each resource while trying to successfully influence the ultimate outcome?

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Credit Competency: Mounting a Multi-State Advocacy Campaign

This is an elective competency of the State Government Relations Professional Certificate Program.

Competency description: Has your issue made network news? You have seemingly mastered the single state policy initiative and now have to take the issue to a nationwide level. Learn from veteran professionals the skills required to create a compelling and successful campaign on a larger scale.

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