In today’s digital-first world, effective grassroots advocacy requires more than traditional outreach—it demands smart use of technology to engage, activate, and sustain supporters. This session explores the latest digital tools and platforms that empower government affairs professionals to mobilize stakeholders quickly and strategically. Participants will learn how to leverage social media, advocacy apps, email campaigns, and text messaging to amplify their message and influence decision-makers. We’ll also cover best practices for measuring impact, tailoring messages to different audiences, and maintaining compliance. Attendees will leave with practical strategies to enhance grassroots efforts and maximize digital engagement.