In today’s digital-first world, effective grassroots advocacy requires more than traditional outreach—it demands smart use of technology to engage, activate, and sustain supporters. This session explores the latest digital tools and platforms that empower government affairs professionals to mobilize stakeholders quickly and strategically. Participants will learn how to leverage social media, advocacy apps, email campaigns, and text messaging to amplify their message and influence decision-makers. We’ll also cover best practices for measuring impact, tailoring messages to different audiences, and maintaining compliance. Attendees will leave with practical strategies to enhance grassroots efforts and maximize digital engagement.
Distributors may purchase multiple copies of packages to distribute to learners, and follow their progress. Bulk discounts are below.
| Quantity | Price per voucher |
|---|---|
| 1+ | $0.00 |
Credit Competency: Grassroots and Grass-Tops Advocacy
This is an elective competency of the State Government Relations Professional Certificate Program.
Competency description: In grassroots advocacy, it is the goal of lobbyists to utilize their employees, members, and general public to contact legislators directly to address the issues at hand. Grass-tops advocacy requires a narrow focus of opinion leaders connected to elected officials. Sessions in this competency area will examine successful strategies and techniques used by companies, associations, and citizens to have an impact on legislation throughout the legislative process.
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