Are there potential allies for your issue currently sitting on the sidelines? Where are these groups and individuals? How do you approach them to find out their interest? Who on your team should ask them? What should be your realistic expectations of their engagement and their expectations in return? Learn how to navigate through the culture of labor unions and professional association to create broader consensus for your issue.
Speaker:
Randy Steinman
Distributors may purchase multiple copies of packages to distribute to learners, and follow their progress. Bulk discounts are below.
| Quantity | Price per voucher |
|---|---|
| 1+ | $0.00 |
Credit Competency: Grassroots and Grass-Tops Advocacy
This is an elective competency of the State Government Relations Professional Certificate Program.
Competency description: In grassroots advocacy, it is the goal of lobbyists to utilize their employees, members, and general public to contact legislators directly to address the issues at hand. Grass-tops advocacy requires a narrow focus of opinion leaders connected to elected officials. Sessions in this competency area will examine successful strategies and techniques used by companies, associations, and citizens to have an impact on legislation throughout the legislative process.
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