Strategic Communications for GR Professionals - Credit: Effective Advocacy Communication

This session equips government relations professionals with practical strategies to craft clear, persuasive messages tailored to policymakers and stakeholders. Learn how to align communications with policy goals, manage messaging in complex environments, and enhance their influence through effective storytelling and strategic framing.

Speakers:

Jacqueline Clark, Director of Communications and Public Affairs, Ash Grove Cement Company

Debra Peterson, Vice President, Corporate Communications, CenturyLink

FAQ

Credit Competency: Effective Advocacy Communication

This is a mandatory competency of the State Government Relations Professional Certificate Program.

Competency description: Clear and effective communication skills are a necessity for any state government affairs professional. Expert trainers and educators will address media training, presentation skills, writing testimony, and public speaking and crisis communication skills. 

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