This session equips government relations professionals with practical strategies to craft clear, persuasive messages tailored to policymakers and stakeholders. Learn how to align communications with policy goals, manage messaging in complex environments, and enhance their influence through effective storytelling and strategic framing.
Speakers:
Jacqueline Clark, Director of Communications and Public Affairs, Ash Grove Cement Company
Debra Peterson, Vice President, Corporate Communications, CenturyLink
Distributors may purchase multiple copies of packages to distribute to learners, and follow their progress. Bulk discounts are below.
| Quantity | Price per voucher |
|---|---|
| 1+ | $0.00 |
Credit Competency: Effective Advocacy Communication
This is a mandatory competency of the State Government Relations Professional Certificate Program.
Competency description: Clear and effective communication skills are a necessity for any state government affairs professional. Expert trainers and educators will address media training, presentation skills, writing testimony, and public speaking and crisis communication skills.
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