State agencies play a critical role in shaping policy through the rulemaking process, making administrative advocacy an essential skill for government affairs professionals. This session explores how to effectively engage with agencies, provide input on proposed rules, and influence regulatory outcomes while maintaining credibility and compliance. Participants will learn strategies for monitoring rulemaking activity, building relationships with key agency staff, and crafting persuasive comments that reflect organizational priorities. By understanding both the formal process and informal opportunities for engagement, attendees will be prepared to proactively advocate for their interests within the regulatory landscape.